Tesla Cybertruck Killing Ford F150 Lightning Demand

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Back in January, 2024 Ford cut production of the 2024 Ford F-150 Lightning in half. A few months later, Ford also trimmed its workforce at the Rouge plant, shifting some to other facilities and offering others retirement packages. Production of the 2025 Ford F-150 was slated to begin in November, but now, Ford will instead idle assembly lines for seven weeks.

Automotive News, FoMoCo will idle production of the Ford F-150 Lightning at the Rouge facility for seven weeks, starting at the end of the day on November 15th, 2024 and resuming on January 6th, 2025.

Tesla Cybertruck has over double the sales of the Ford F150 Lightning after only starting sales this year.

Tesla Cybertruck is clearly killing demand for the Ford F150 Lightning.

Ford was selling about 1700 per month and sales are falling. The Ford September sales were before the lower cost Cybertruck arrived in October.

Tesla has shifted from selling $100,000-140,000 foundation models to $80,000 model Cybertrucks in October, 2024. Ford sales had already fallen before the new lower priced models. Ford sales have likely fallen below 1000 units per month and will have inventory through February, 2025.

Brian Wang is a Futurist Thought Leader and a popular Science blogger with 1 million readers per month. His blog Nextbigfuture.com is ranked #1 Science News Blog. It covers many disruptive technology and trends including Space, Robotics, Artificial Intelligence, Medicine, Anti-aging Biotechnology, and Nanotechnology.

Known for identifying cutting edge technologies, he is currently a Co-Founder of a startup and fundraiser for high potential early-stage companies. He is the Head of Research for Allocations for deep technology investments and an Angel Investor at Space Angels.

A frequent speaker at corporations, he has been a TEDx speaker, a Singularity University speaker and guest at numerous interviews for radio and podcasts.  He is open to public speaking and advising engagements.

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